What are the benefits of attending these events? As the world’s biggest film industry convenes in Mumbai, India for the “Bollywood Expo” this week, some of the benefits to attending are: getting to see new and upcoming films from all over the globe, networking with industry insiders, and experiencing India’s culture and lifestyle. Festivalgoers can also enjoy unique experiences like attending cultural performances or taking a day trip to one of Mumbai’s famous cites.

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Minerva Grand - Tirupati Hotel Tirupati - Reviews, Photos & Offers

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The marketing behind Bollywood films Looking at Bollywood films from a marketing perspective can be interesting and revealing. By looking at the ways in which these films are marketed, we can better understand why audiences flock to see them and what strategies filmmakers might use to ensure continuation of their viewership.